A Little Bit of History

We started Grand Reserve because we want to build a better experience for wine enthusiasts, like ourselves. We believe that traditional loyalty programs don't serve us well and are often hard to use and hard to redeem.

Grand Reserve is about helping every dollar you spend on your passion for wine go farther. Grand Reserve is about finding new ways to enable discovery and connect you to a new wine, winery, or wine club that you will love.

With Grand Reserve Rewards you earn one point per dollar spent on your linked credit card at every winery, wine club, and wine shop. You will be presented opportunities to earn more points through our partner wineries. You can use these points to redeem for glasses, decanters, books, classes, posters, experiences and more.

The Grand Reserve Shop

More About Grand Reserve

Grand Reserve Rewards is a free program for anyone 21 or older with a credit card issued by a US bank. You can sign-up in a just a few minutes, or spend a bit more time learning about how it works.

With Grand Reserve, you will earn one point per dollar spent at every winery, wine club, or wine shop when you use your linked credit card. You can use these points to redeem for wine merchandise, media, and experiences in our catalog of more than 200 items. You can start redeeming with as few as 750 points.

We are supported by a fantastic group of wine experts on our Wine Advisory Board.

Grand Reserve Rewards is operated by Vertical Finance, Inc., a venture-backed startup based in Pasadena, CA.